SFC+ is the new mobile app from Seafood City, designed to serve Global Filipinos both in North America and the Philippines. It’s a digital marketplace that brings together top brands and exclusive offers, making life more convenient and rewarding.

For Filipinos in North America, SFC+ gives access to exclusive shopping deals and lets you earn Suki Points with every transaction. You can use these points to pay for groceries at Seafood City, helping you save even more.

The app also connects you with loved ones back in the Philippines through easy money transfers, digital gift vouchers, and mobile load purchases, so you can support them from wherever you are.
With SFC+, every transaction becomes more rewarding. It’s your all-in-one tool to shop, save, earn, and pay—giving you the advantage you deserve.

First, download the SFC+ app on your device to get started. Then follow these steps to create your account:

1. Open the SFC+ app.
2. Enter your mobile number in the designated field.
3. Fill in the required personal information.
4. Review and agree to the SFC+ policy and terms by checking the box at the bottom.
5. Tap “Continue.”
6. Enter the OTP (One-Time Password) sent to your mobile number to verify your account.
7. Create a secure PIN when prompted and confirm your chosen PIN.
8. Tap “Confirm” to complete the setup.

Congratulations, your SFC+ account is now active! Enjoy your advantage!

Suki Points are rewards you earn every time you use the SFC+ app. Whether you’re shopping, sending money, or subscribing to services, you collect Suki Points with every transaction. You can redeem these points to pay for groceries at Seafood City or convert them into PAL Mabuhay Miles. Soon, more exciting ways to redeem your points will be available—so stay tuned!

To check your points balance, simply open the SFC+ app. On the homepage, you’ll see your points displayed in a box just under your name.

You can redeem your Suki Points to pay for groceries at Seafood City, OR convert it to PAL Mabuhay Miles.

How to Redeem Your Suki Points at Seafood City
1. Check Your Points Balance
Open the SFC+ app and look at your home screen. You’ll see your total Suki Points along with their dollar equivalent right there, so you always know how much you can spend.

2. Shop for Your Groceries
After you’ve picked out your groceries, head to the checkout counter.

3. Show Your SFC+ QR Code
At the cashier, open your SFC+ app and show your personal Suki QR code. The cashier will scan it, and your Suki Points will be applied to your purchase.

4. Pay with Your Suki Points
If you have enough points to cover the total, great! If your points don’t cover the full amount, you can pay the rest with cash or another payment method.

How to Convert Suki Points to Mabuhay Miles via SFC+*
1. Open your SFC+ app. On your dashboard, click “Convert Miles to Suki Points”.
2. Click the “Suki Points to Miles” tab.
3. Enter the number of Suki Points you want to convert into Mabuhay Miles. You’ll get 100 Mabuhay Miles for every 500 Suki Points.
4. Click “Convert Points” to submit the conversion request.
5. Your Suki Points balance will update on your dashboard, and your Miles balance will update in your Mabuhay Miles account.

We’re working on other ways to redeem your points so hang tight and just keep using SFC+!


*Terms and Conditions for Converting via SFC+ App
1. Only valid Suki Points account number and Mabuhay Miles account number will be eligible to convert Suki Points to Mabuhay Miles.
2. A minimum of 500 Suki points is required to convert to Mabuhay Miles.
3. A maximum of 100,000 Mabuhay Miles can be redeemed per member, per year.
4. Non-flight Miles earned through Program Partners do not add to the qualification of elite-tier status.
5. All Miles shall not be subject to expiration provided that the Member continues to be an engaged frequent flier member with a fixed, two-year review period.
6. All Miles earned shall be subject to the Mabuhay Miles Terms and Conditions.
7. All transactions are subject to applicable taxes depending on the state where redemption is made.

Enjoy zero transaction fees when you remit using BayaniPay¹ in the SFC+ app. Here’s how:

1. On your app’s dashboard, click Send Money.
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2. Log in to your Bayani Pay account using your mobile number.
Don’t have an account with Bayani Pay yet? Just click Sign Up on the screen and follow the directions. You can also sign up for an account on your own by visiting Bayani Pay’s website.
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3. Enter the amount in USD and enjoy competitive exchange rates on your remittance.
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4. Click Next to start transferring the money to your loved ones in the Philippines!

Please note that it takes up to 24 hours to process most transfers. Delays can happen if additional compliance documents or verification are needed. You can dive into the details by visiting this page.

¹ BayaniPay is an authorized agent of BDO Remit (USA), Inc. with money transmitter licenses from California, Hawaii, New Jersey, and Alaska. License #1627, License #012, License # L065184, and License # MT-03-13. Available to California residents for remittances to the Philippines. More states coming soon! Minimum remittance is $99. Maximum amount per daily transaction is $1,999.

With SFC+, you can easily purchase and send SM Gift Pass Choice. This is a digital gift voucher, sent as a 10-digit code via email, that allows your loved ones in the Philippines to shop for what they need. Whether it’s groceries from SM Supermarket or home essentials from Ace Hardware, they can choose from over 1,198 SM stores and merchants that accept it. It’s a simple, convenient way for you to support your family and friends from the US, giving them the freedom to buy what they need, when they need it.

We’re working on partnering with other mega brands so stay tuned as more choices are coming soon!

Don’t worry, we’ll guide you:

1. On the Sign In page, click “Forgot PIN”.
2. Click “Change PIN”.
3. A confirmation message will appear. Select “Proceed”.
4. Type in your new PIN.
5. Verify your identity using the one-time PIN (OTP) that you’ll receive via mobile.
6. And you’re done! Log back in using your new PIN.

Don’t miss your chance to win amazing prizes—including an SMDC condo and PAL flights—through our Suki Condo Sweepstakes, running from October 21 to December 31, 2024!
Learn More

Plus, enjoy exclusive discounts on PAL Business and Economy seats available to SFC+ members until December 31, 2024.
Learn More

Join now and experience more rewards, discounts, and exciting offers!

Suki Points expire 6 months from the date of purchase. In other words, the validity of your Suki Points depends on each transaction. For example, you buy groceries today and earn 100 Suki Points. Those 100 points will then expire exactly 6 months from today. Meanwhile, the points you earn after that transaction will expire on a later date.

If you're experiencing issues with the app, try these troubleshooting steps:
1. Update the app: Make sure you have the latest version installed from the App Store or Google Play Store.
2. Clear cache: Go to your phone's settings, find the SFC+ app, and clear its cache and data.
3. Check system requirements: Ensure your device meets the minimum requirements to run SFC+ smoothly.
4. Restart your device: A simple restart can often resolve minor glitches.
5. Reinstall the app: If the above steps don't work, try uninstalling and reinstalling the app.
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If you continue to experience problems, please contact our customer support team for further assistance.

You can easily reach our customer support team through the following channels:
• Phone: Call us at +1 888 421 2838 for immediate assistance.
• Email: Send us an email at support@sfc.plus, and we’ll respond as quickly as possible.
• Website Form: Fill out our contact form here for any inquiries.
• In-Store Assistance: Visit the SFC+ kiosk located in all Seafood City Supermarkets for direct support.

We’re here to help you!